Played a substantial role in the implementation and design of animated marketing emails and banners, resulting in a notable increase in user engagement metrics, such as click through rates and conversion rates.
I have created various email designs for Roku Marketing, showcasing my versatility and creativity in delivering compelling visual communication to engage and captivate audiences.
I played a role in designing the Roku Platform Giveaway skin for their annual "Streaming Day" and created promotional emails, developing aesthetically compelling designs that effectively showcase the offerings.
Giveaway Skin
Promotional Emails
For the Roku x Doordash promotional banners, I integrated Doordash's illustrations with the Roku remote and TV in a cohesive style, showcasing a collaborative effort.
I played a key role in crafting an email design derived from a landing page, collaboratively developed with my colleague, for Roku's innovative Sports Experience Platform. My responsibility was to ensure the design captured a visually appealing and engaging aesthetic, specifically tailored to the sports-focused theme.
I collaborated with the UX team to design device icons suitable for cross-platform applications.
This is one of the Roku Original Show Key Art pieces that I crafted. I not only designed the logo but also contributed to the art direction of photo retouching, enhancing and incorporating elements into the image, as depicted in the original photo on the left.
