As a results-oriented and forward-thinking professional, I bring a wealth of experience in Marketing and Product Design to the table. With 20+ years of industry experience, my expertise in UX, combined with my strong visual design skills, allows me to deliver impactful design solutions that drive business success. With a focus on innovation and performance, I am dedicated to delivering the best possible outcomes for my clients.
FUTURESIGHT | REMOTE (LONDON, UK) | Product Designer| AUG 2023 - Current
• Implement UX best practices to optimize user experience and interface functionality
• Create UI for AI-driven products, integrating cutting-edge technology for exceptional user-centric designs
• Execute the implementation of UI designs into prototypes for effective presentation.
• Create UI for AI-driven products, integrating cutting-edge technology for exceptional user-centric designs
• Execute the implementation of UI designs into prototypes for effective presentation.
ROKU | SANTA MONICA, CA | Sr. Marketing Designer, Email Design System | FEB 2022 – DEC 2022
• Art Directed Key Arts for Roku Original Shows
• Created email and landing page designs for Roku's marketing campaigns
• Utilized Figma to establish and comply with design systems for email and web banner designs, guaranteeing uniformity and enhancing branding efforts.
• Collaborated with the marketing team to bring their vision to life
• Ensured the design system for Roku's CRM emails is usable, accessible, and delivers an exceptional user experience
• Stayed up-to-date with the latest design trends and techniques
• Maintained alignment of all designs with Roku's brand guidelines and visual identity
• Art Directed Key Arts for Roku Original Shows
• Created email and landing page designs for Roku's marketing campaigns
• Utilized Figma to establish and comply with design systems for email and web banner designs, guaranteeing uniformity and enhancing branding efforts.
• Collaborated with the marketing team to bring their vision to life
• Ensured the design system for Roku's CRM emails is usable, accessible, and delivers an exceptional user experience
• Stayed up-to-date with the latest design trends and techniques
• Maintained alignment of all designs with Roku's brand guidelines and visual identity
MATTEL | EL SEGUNDO, CA | Sr. Digital Designer, UX/UI | FEB 2020 – FEB 2022
• Designed email and landing page campaigns for UX team, aligned with company vision and effectively communicated messages for brands such as Barbie, Hot Wheels, Fisher Price, and Thomas.
• Contributed to design system creation on InVision, focused on usability, accessibility, and UX for email designs.
• Utilized latest design trends to create visually appealing and impactful designs for iconic brands.
• Made significant impact on UX team with high-quality designs.
• Committed to continuous improvement and pushing digital design boundaries for best user experience.
• Contributed to design system creation on InVision, focused on usability, accessibility, and UX for email designs.
• Utilized latest design trends to create visually appealing and impactful designs for iconic brands.
• Made significant impact on UX team with high-quality designs.
• Committed to continuous improvement and pushing digital design boundaries for best user experience.
EVITE | LOS ANGELES, CA | Design Director, Head of Design | OCT 2015 - MAR 2019
• Lead the Design Department as Head of Design, managing a team of designers and specialists.
• Contributed to 5-day Design Sprints by assisting in the prototyping and testing of new ideas with participants.
• Developed new branding and updated invitation templates, improving the website's look.
• Created concepts, taglines, and event titles for online invitations and marketing assets.
• Implemented data-driven design using Google Analytics, Voice of Customer reports, User Testing, and Research.
• Facilitated cross-team brainstorming to gather design ideas.
• Designed prototypes for a new product and launched interactive functionalities.
• Created and implemented strategies to align Design Team's priorities with company's priorities.
• Contributed to 5-day Design Sprints by assisting in the prototyping and testing of new ideas with participants.
• Developed new branding and updated invitation templates, improving the website's look.
• Created concepts, taglines, and event titles for online invitations and marketing assets.
• Implemented data-driven design using Google Analytics, Voice of Customer reports, User Testing, and Research.
• Facilitated cross-team brainstorming to gather design ideas.
• Designed prototypes for a new product and launched interactive functionalities.
• Created and implemented strategies to align Design Team's priorities with company's priorities.
RISA DESIGNS | LOS ANGELES, CA | Freelance Designer | JUL 2015 - OCT 2015
• Directed and created CM storyboards for American Express ReceiptMatch™
• Assisted in creating a new brand guideline for YMCA
• Spearheaded efforts in the branding and advertisement design for Central Creative
• Assisted in creating a new brand guideline for YMCA
• Spearheaded efforts in the branding and advertisement design for Central Creative
FUHU INC. (NABI®), LOS ANGELES, CA | UI Designer | AUG 2012 - JUL 2015
• Developed assets and guidelines for the company’s top revenue-generating product called “Wings™ Adaptive Learning system” and designed over 30,000 icon assets
• Designed UI for children’s educational app on the nabi® tablet
• Created layouts and illustration for a children’s fitness app, nabi® TWO GO.
• Received the American In-house Design for assets illustrations of Wings Adaptive Learning System
• Designed UI for children’s educational app on the nabi® tablet
• Created layouts and illustration for a children’s fitness app, nabi® TWO GO.
• Received the American In-house Design for assets illustrations of Wings Adaptive Learning System
SAESHE ADVERTISING, LOS ANGELES, CA | Graphic Designer | MAR 2006 - MAY 2012
• Management of design and CMS updates of websites for tourism boards and airline clients including Thai Airways USA
• Administration and development of a start-up cosmetic site
• Formulation and implementation of numerous branding concepts for clients
• expertise and outstanding work performance, thus receiving the following awards: Prism Award for the logo of California Emerging Technology Fund in 2009; Adrian Award, Hospitality Sales and Marketing Association International (HSMAI) in 2010; Davey Award for Thai Airways website in 2011; Bronze HSMAI Adrian Award for Thai Airways direct mailer price in 2009
• Administration and development of a start-up cosmetic site
• Formulation and implementation of numerous branding concepts for clients
• expertise and outstanding work performance, thus receiving the following awards: Prism Award for the logo of California Emerging Technology Fund in 2009; Adrian Award, Hospitality Sales and Marketing Association International (HSMAI) in 2010; Davey Award for Thai Airways website in 2011; Bronze HSMAI Adrian Award for Thai Airways direct mailer price in 2009
EDUCATION
Springboard UX Design Certification 2023
Bachelor of Science in Fashion Design
Syracuse University, Syracuse, NY
Bachelor of Science in Fashion Design
Syracuse University, Syracuse, NY
VOLUNTEER EXPERIENCE
PROJECT BY PROJECT, LOS ANGELES, CA | Director of Marketing | 2010 - 2012
• Created visual images and collateral for local campaign and initiatives. Report to the Team Director
• Designed logos and images to brand PbP and its activities
• Designed marketing materials such as invitations, e-blasts, brochures, program books, and event decorations
• Negotiated with third party vendors for best prices for outputting materials and layout of collateral
• Designed logos and images to brand PbP and its activities
• Designed marketing materials such as invitations, e-blasts, brochures, program books, and event decorations
• Negotiated with third party vendors for best prices for outputting materials and layout of collateral
CITY HALL | MAYOR VILLARAIGOSA, LOS ANGELES, CA | Contract Designer | 2012
• Created event posters for Los Angeles City Mayor’s API Heritage Month Event
INDUSTRY KNOWLEDGE
Design System | Design Sprint | User Interface Design | User Experience |Adobe Creative Suite | Figma | Sketch | Advertising | Art Direction | Brand Development | Graphic Design | Illustration | Social Media Marketing | Strategic Planning | Typography | Web Design