Collaborating closely with marketers and the design director, I crafted the Mattel Amazon Storefront with a targeted emphasis on Birthday gift concepts. We adopted a purposeful non-branded strategy to magnetize and captivate audiences, offering them an exclusive shopping journey that diverged from the primary branded storefront.
Created eye-catching subpage header banners tailored to specific age groups and genders, ensuring a visually appealing and relevant browsing experience for different target audiences.
Designed banners such as this Mattel East Storefront on Amazon.com, creating a visually striking and captivating design that effectively represents the brand and engages potential customers.
Designed webpage and email for the a collaboration between Mattel Creations and Pixar, ensuring a visually appealing and engaging design that highlights the partnership's creative offerings and captures the audience's imagination.
Utilized Figma and InVision to establish and comply with design systems for email and web banner designs, guaranteeing uniformity and enhancing branding efforts.